Google Sites Tips

If you’re looking to capture visitor attention and drive sales or service conversion, include a strong CTA that communicates what your brand is about and what you offer. Along with compelling copy for your CTA, it’s also a good idea to add CTA buttons that let users click through to newsletter signups or download pages that offer immediate value

For pages that have a substantial amount of content, it’s a good idea to create a table of contents (ToC) that makes it easy for visitors to find what they’re looking for with a single click. Here’s why: If you make users scroll too long to find specific information, they’ll simply take their business elsewhere

Slow pages frustrate users and make it hard to capture attention. As a result, it’s a good idea to leverage tools like Google Page Speed Insights to see how your site is performing and where it can be improved

It’s also a good idea to boost the impact of your contact page. This means going beyond basic email addresses to offer multiple ways for customers to get in touch. Where possible, include a contact form, email address, phone number, and social accounts to cast the broadest net possible

Keep your site simple to encourage repeat visits. This means choosing one organizational structure and sticking with it. For example, you might choose top-bar menu navigation or opt for a side-bar approach. That way, users understand that they can access any page on your site by clicking on a tab in your header or sidebar menu